About

M+ is the successor firm of AD Lubow, headed by Nico Marcellino.

The clients we have served over the years are some of the most enlightened organizations in the world. Partnering with them, we’ve produced a remarkable canon of advertising communications and content that in itself has been part of their praise-worthy missions.

In our work for some of the leading Universities, Schools, Conservation Organizations, Foundations and Corporate Responsibility Units, we continue our quest to make the world a better place.

Now we are going beyond that: by independently creating animations, mini-documentaries, TV scripts and multi-media materials that aim to make the world something more.

If you work for an organization proud of what you’re doing to make the world a more sustainably peaceful and prosperous place, please let us know about it. We can’t accept every assignment. But if the partnership feels right, let’s start a conversation. A brilliant result can follow.

Recent Work

College Board: AP Online Exams walkthrough video

College Board

AP Online Exams walkthrough video

Director: Nico Marcellino

Animation/Post Production: Nico Marcellino

Project Manager: Nico Marcellino

Bank Street: Annual Auction fundraising video

Bank Street School for Children

Annual Auction fundraising video

Writer/Director: Arthur Lubow

Post Production: Nico Marcellino

Project Manager: Nico Marcellino

The Hopkins School: Athletics Challenge video

Hopkins School

Athletics Challenge video

Writer/Director: John Galayda

Post Production: Nico Marcellino

Project Manager: Nico Marcellino

Columbia College: Annual Hamilton Awards video

Columbia College

Annual Hamilton Awards video

Writer/Director: Arthur Lubow

Post Production: Nico Marcellino

Project Manager: Nico Marcellino

Columbia School of the Arts: Writing Program video

Columbia School of the Arts

Writing Program recruitment video

Writer/Director: Arthur Lubow

Post Production: Nico Marcellino

Project Manager: Nico Marcellino

New York Bankers Association: 125th Anniversary video

New York Bankers Association

125th Anniversary video

Writer/Director: Arthur Lubow

Post Production: Nico Marcellino

Project Manager: Nico Marcellino

Inner-City Scholarship Fund website

Inner-City Scholarship Fund

Website

Design and Development: Nico Marcellino

Project Manager: Nico Marcellino

 

Barnard College: Annual Fund campaign video

Barnard College

Annual Fund campaign video

Writer/Director: Arthur Lubow

Animator: Mei Li

Project Manager: Nico Marcellino

Clients

  • The Al Smith Memorial Foundation
  • The Archdiocese of New York
  • Barnard College
  • Bank Street College
  • Bank Street School for Children
  • Bank Street Graduate School
  • The Bruce Museum
  • The Cardinals Annual Stewardship Appeal
  • Champions for Quality Education
  • The College Board
  • Columbia College
  • Columbia Institute of Human Nutrition
  • Columbia School of the Arts
  • Friends Seminary
  • Hansen Philanthropic Solutions
  • Hopkins School
  • Inner-City Scholarship Fund
  • Liberty Science Center
  • Marymount Manhattan College
  • The Mountaintop Arboretum
  • NAC: New Alternatives for Children
  • National Association of
    Secondary School Principals
  • New York Bankers Association
  • The Norman Rockwell Museum
  • Sanctuary for Families
  • Tennessee Performing Arts Center
  • UJA-Federation of New York
  • VNS Health
  • The Windward School
  • yOttOy