About

M+ is a full-service creative agency headed by Nico Marcellino. The clients we have served over the years are some of the most enlightened organizations in the world. Partnering with them, we’ve produced a remarkable canon of advertising communications and content that in itself has been part of their praise-worthy missions.

In our work for some of the leading Universities, Schools, Conservation Organizations, Foundations and Corporate Responsibility Units, we continue our quest to make the world a better place by independently creating animations, mini-documentaries, TV scripts and multi-media materials that aim to make the world something more.

If you work for an organization proud of what you’re doing to make the world a more sustainably peaceful and prosperous place, please let us know about it. Let’s start a conversation. A brilliant result can follow.

Recent Work

Columbia College

Columbia College

75th Annual Alexander Hamilton Award Dinner

Our film honoring financier and philanthropist George Van Amson (CC’74). George encapsulates his approach to philanthropy this way. “It’s easing the pain. And spreading the joy.”

College Board

Understanding Your SAT Scores

The digital SAT score report provides students with a lot of important feedback as they prepare for their future after high school, college, career, or wherever their paths lead them.

NewYork-Presbyterian

Dalio Center Research Grantees

This video series profiles recipients of a Dalio Center Research grant program that funds innovative research that directly advances efforts to reduce health inequities and disparities.

Sanctuary for Families

Sanctuary for Families

40th Anniversary Gala

Dedicated to the safety, healing and self-determination of victims of domestic violence and gender violence, Sanctuary strives to create a world in which freedom from gender violence is a basic human right.

Friends Seminary

Friends Seminary

2024 Interconnected Benefit

Friends Seminary is the oldest continuously coeducational school in New York City. Each year, the community comes together at the Benefit Auction to celebrate and support their school and community.

Alfred E. Smith Memorial Foundation

Alfred E. Smith Memorial Foundation

77th Anniversary Video

The legendary Dinner honors presidents, prime ministers, and luminaries who have taken the sting out of American politics with humorous jousting. Narrated by Pulitzer Prize-winning columnist, Peggy Noonan.

Columbia School of the Arts

Writing Program: Omnibus Video

Columbia's MFA in Writing Program, situated in the writing capital of the world, is world-renowned for its rigorous approach to literary instruction and for its faculty of acclaimed writers and editors.

New York Bankers Association: 125th Anniversary video

New York Bankers Association

125th Anniversary Video

This video celebrates the 125th Anniversary of the New York Bankers Association, illustrating what happens when rivals work together for the common good, to advocate for what we call “fervent moderation.”

Marymount Manhattan College

Fine and Performing Arts Video

This video –an entirely silent piece punctuated by powerful drum corps music– profiles Marymount's dynamic visual and performing arts programs entirely through rich visuals.

Bank Street School for Children

Auction Fundraising Video

Bank Street School for Children's most recent annual auction fundraising video celebrates the school's commitment to music education and highlights several student performances.

ArtWorks

Institutional Profile Video

ArtWorks opens the minds of young inquisitive children to the world of art, visiting public school classrooms and lead highly interactive workshops on architecture, sculpture, painting and decorative arts.

Inner-City Scholarship Fund website

Inner-City Scholarship Fund

Website

Inner-City Scholarship Fund provides families with demonstrable financial needs the opportunity to give their children a quality, values-based K-12 Catholic education within the Archdiocese of New York.

The Hopkins School

Hopkins School

Athletic Challenge Video

Hopkins is the nation’s third oldest independent school. It has evolved over three and half centuries into a vibrant hub of intellectual curiosity and a positive and welcoming environment for all of their student-athletes.

Barnard College: Annual Fund campaign video

Barnard College

Annual Fund video – “You Make Every Day”

Following the new theme of the Barnard Annual Fund, this video focuses on how every gift from the Barnard community adds up to create the full Barnard experience for students.

Clients

  • The Al Smith Memorial Foundation
  • The Archdiocese of New York
  • Barnard College
  • Bank Street College
  • Bank Street School for Children
  • Bank Street Graduate School
  • The Bruce Museum
  • The Cardinals Annual Stewardship Appeal
  • Champions for Quality Education
  • The College Board
  • Columbia College
  • Columbia Grammar & Preparatory School
  • Columbia Institute of Human Nutrition
  • Columbia School of the Arts
  • Dalio Center for Health Justice - NewYork-Presbyterian
  • Friends Seminary
  • Hansen Philanthropic Solutions
  • Hopkins School
  • Inner-City Scholarship Fund
  • Liberty Science Center
  • Marymount Manhattan College
  • The Mountaintop Arboretum
  • NAC: New Alternatives for Children
  • Nassau County Museum of Art
  • National Association of
    Secondary School Principals
  • New York Bankers Association
  • NewYork–Presbyterian Hospital
  • The Norman Rockwell Museum
  • Sanctuary for Families
  • Tennessee Performing Arts Center
  • UJA-Federation of New York
  • VNS Health
  • The Windward School
  • yOttOy