about
M+ is the successor firm of AD Lubow, headed by Nico Marcellino.
The clients we have served over the years are some of the most enlightened organizations in the world. Partnering with them, we’ve produced a remarkable canon of advertising communications and content that in itself has been part of their praise-worthy missions.
In our work for some of the leading Universities, Schools, Conservation Organizations, Foundations and Corporate Responsibility Units, we continue our quest to make the world a better place.
Now we are going beyond that: by independently creating animations, mini-documentaries, TV scripts and multi-media materials that aim to make the world something more.
If you work for an organization proud of what you’re doing to make the world a more sustainably peaceful and prosperous place, please let us know about it. We can’t accept every assignment. But if the partnership feels right, let’s start a conversation. A brilliant result can follow.
recent work

College Board
AP Online Exams walkthrough video
Director: Nico Marcellino
Animation/Post Production: Nico Marcellino
Project Manager: Nico Marcellino

Bank Street School for Children
Annual Auction fundraising video
Writer/Director: Arthur Lubow
Post Production: Nico Marcellino
Project Manager: Nico Marcellino

Hopkins School
Athletics Challenge video
Writer/Director: John Galayda
Post Production: Nico Marcellino
Project Manager: Nico Marcellino

Columbia College
Annual Hamilton Awards video
Writer/Director: Arthur Lubow
Post Production: Nico Marcellino
Project Manager: Nico Marcellino

Columbia School of the Arts
Writing Program recruitment video
Writer/Director: Arthur Lubow
Post Production: Nico Marcellino
Project Manager: Nico Marcellino

New York Bankers Association
125th Anniversary video
Writer/Director: Arthur Lubow
Post Production: Nico Marcellino
Project Manager: Nico Marcellino
clients
- The Al Smith Memorial Foundation
- The Archdiocese of New York
- Barnard College
- Bank Street College
- Bank Street School for Children
- Bank Street Graduate School
- The Bruce Museum
- The Cardinals Annual Stewardship Appeal
- Champions for Quality Education
- The College Board
- Columbia College
- Columbia Institute of Human Nutrition
- Columbia School of the Arts
- Friends Seminary
- Hansen Philanthropic Solutions
- Hopkins School
- Inner-City Scholarship Fund
- Liberty Science Center
- Marymount Manhattan College
- The Mountaintop Arboretum
- NAC: New Alternatives for Children
- National Association of
Secondary School Principals
- New York Bankers Association
- The Norman Rockwell Museum
- Tennessee Performing Arts Center
- UJA-Federation of New York
- VNS Health
- The Windward School
- yOttOy